How is one to interpret the data given HBV's accelerated incidence along with theoretical increased diagnosis and in light of the 2005 (Baraclude) vs. 2007 (Tyzeka) total scripts? It would seem that total scripts would be greater but Baraclude is entrenched. Is it possible to see a dent in Baraclude sales since Tyzeka has become available? I mean, is Tyzeka a problem for Baraclude or are their sales increasing at a consistent rate irrespective of Tyzeka. Thanks
[NRx=number of new prescriptions; TRx=number of total prescriptions (new+renewal). For recently launched drugs, the trend in NRx is an indictor of what can be expected for TRx with a modest time lag. Note that a prescription is counted as new whenever it is newly written, even if is for a drug the patient is already taking.
Caution: these numbers should not be taken too literally inasmuch as the “comparable dates” may not really be comparable. Still, I think it’s a worthwhile presentation to get a general feel for the sales ramps.]
Tyzeka vs Baraclude Rolling US Scripts by Comparable Calendar Date (2007 vs 2005) Four-Week Rolling Average