Those are positives, for sure, sonny... Now, if they would just contact the NCAA and get licensing rights to promote the products on ALL campuses, with the NCAA pushing it for them, they might have something...
The college kids push the product, ask the stores to get it into their area, etc... If they are interested they can contact www.ncaa.org and contact their licensing department. It will only cost them a small licensing royalty, etc. Get the NCAA to promote it on ALL campuses during sporting events around the country... JMHO, of course, FWIW