itrade4profit2. That's not entirely true. You're right it certainly won't have any effect right now or in the near future. As I stated before it will be interesting to see what this method of distribution and personnel reduction does for burn rate. If the burn rate is significantly lowered due to these changes, that can have a positive effect. How much and how soon? Don't know. It does depend on several factors:
1. Subscriber sentiment (this has to get better)
2. Share distribution/financing - Advances from GGI and continued dilution
3. Fees and services - Paid with cash in lieu of shares
I'm sure there are plenty more. These are just a few.
All in all, you're absolutely right. The improved service alone does not affect the pps. This along with reduced burn rate, if any, can.