The dollars are there alright. The product appeals most to middle age women, and men that have added those unwanted pounds. It also hits the younger market where most the energy drinks get consumed, but appeals to the heavier group more than your regular energy drinks. This is a great nitch product that will soon generate millions in cash flow, and profits. The growth in distribution this year is off the charts, and I think it's growing faster than Hansons did to start with. I know the guy who owns the distribution company that handles Coke, Monster, Rockstar, Nestea, and a dozen less known products in the Northwest is looking at Celsius for a client. Hoping to see their products in the local stores soon.
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