Falling ASPs are a desired condition. They're what drives new sales to existing customer base. They open up new markets, new applications, new uses.
Exactly so. Especially when the falling ASPs are accompanied by falling production costs. As they have been this year. A 40% fall in ASP would be a good thing for SNDK, not a bad thing. This is what they are planning on. And their costs will fall as the the new Flashvision fab comes up and the new TSEM fab comes on line in 2005, I think it is.