Mar-key in order to side-step you question you have to ask a valid one. When you ask about costs you have to factor in the amount spent for new inventory with the emphasis on games which is a lot more expensive and quite demanding. This demand is in a market that is ever-changing because movies and games are constantly released. You also have to factor in payroll expenses as well as management of the distribution centers. There is also the advertising expenses which do in fact cost money. There are plent more factors built in but I'll stop there. As I said before Mar-key you only look at numbers, not factors, results, cause and effect.
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