SINA Sina.com and Yahoo create joint venture in China (eBAY will react)(42.97 )
Co and Yahoo! (YHOO 48.80) announce they have signed an agreement to establish a joint venture that will provide a new auctions-based ecommerce service for small- and medium-sized businesses and buyers and sellers in China. The cos say it will combine SINA's leading brand and valuable audience in China with Yahoo!'s global brand strength and proven ecommerce expertise from its top-ranked auctions services in Japan, Taiwan, and Hong Kong. Briefing.com Note: Watch for possible reaction in EBAY, could be seen as negative.