a 30.6% pre-tax margin?
One of the red herrings for fraud is a company that claims extraordinary returns for its industry.
Home Depot has an EBITDA margin of 12.10%
Lowes has an EBITDA margin of 13.19%
GOOGLE has an EBITDA margin of 39%, and they have greater intellectual capital than just about any company. Apple has an EBITDA margin of around 17%. In other words, Sulja, a lumberyard, was claiming margins more in-line with those of GOOGLE than Lowes or Home Depot.
Wow, Petar really is not very knowledgable about business. If he had ANY IDEA WHAT HE WAS TALKING ABOUT, he would have at least made the pro formas believable. I hadn't even bothered looking at them until now and I must say: I am SHOCKED that so many people fell for this scheme.