It was not Newmarket who stepped away from the deal, it was DMOI, imo. DMOI stepped away from a deal with someone who had the resources to take them to the next level? Why would they do that? There can only be one logical answer imo.
"Quest Entertainment, Inc. is a technology driven gaming equipment manufacturer engaged in the design, development, manufacture, distribution, and sale of computerized gaming machines currently in certain licensed jurisdictions in the United States and Macau, China."