Perhaps...I guess with the website changing with news "news", almost on a daily basis.....it would not make sense to pay for PR each time.....
AS somebody already mentioned (Watts ? ), "that each news items is like a first down".....I like to imagine that we are now marching down the field towards a touch down !
That is exactly how I feel about it. The news to me is more of keeping the investors of the company informed. Everyday they are showing how professional they are. The news you will see in your brokers accounts and Yahoo will be much more spicy. JMO