Suspension of disbelief
In order to be able to look at this stock and still believe that this company is totally legit and bound for greatness a person has to suspend all rational thought and go purely on blind faith, choosing to ignore any facts that case aspersions on this company, instead choosing to believe the false promises of people who are proven liars.
The Sheeple totally ignore the facts as those pesky little truths paint a picture that would lead them to the realization that they are invested in a company that, at best, has a record of being dishonest with its shareholders.
Call it Penny Stockholm Syndrome, a Kool-Aide dependency or what ever you will, the inescapable fact is that no matter what damning, readily provable facts may come out, many of the "True Longs" will remain "Long & Strong" even in face of incontrovertible evidence of out-and-out fraud.
One only has to look at CMKX or CSHD to see this phenomenon at work.