Ralph - err WRONG.
Sorry, I'm not defending this scam of a company. I've been saying that all they do is co brand, why so much hype? But I'm not going to bash people for believing that there IS a next step or try to get people to 'wake up' to this fact. In fact, this is a step that THOUSANDS of companies take every year!
The problem is, how many products they slap their name on and how many are being sold. Also,what amount of products do they OWN the rights to for manufacturing and distribution???????
None. That's the problem.
Do you have ANY idea how many people slap a stick on a product and call it theirs? More than you could EVER imagine. Probably the monitor you are viewing now is a CO-BRANDED (proper term) product.
You people do realize that the cars you are driving for the most part (ESPECIALLY AMERICAN) are mostly the SAME car with different 'brand names' on them? For example: The plymouth breeze and the dodge stratus were the SAME exact car. About the only different was the label and MAYBE about 1% change versus the other.
BUT, many times ...like car companies...they change it just enough to call it their own and make the public feel like they have a choice.
I'm always amazed at the discussions on here about how they 'slap a sticker' on sequim products, without realizing the real problem. Sales and amount being 'produced' versus price of the stock??? It's NOT about the sticker slapping or BRANDING/CO Branding. It's about $$$ being generated or ANTICIPATED versus the stock price.
This could VERY WELL have been a good thing an here is how it could have been.
-CKYS starts by selling co-branded items, building buying power through hype and profit.
-They start selling items that they have manufacturers build for them, tweaking their 'default' products a bit more to fit a more innovative idea that CKYS has for a product.
-They eventually develop enough $$ to do some R&D on their own, with their own people, possibly producing their own BETA versions for a manufacturer to produce.
-Next step is to continue to outsource manufacturing of their PROPRIETARY and OWNED product over seas while retaining 100% ownership and FULL CONTROL over manufacturing - selling MOSTLY their products to a willing public.
The very problem with all of this is, they were starting with products that are already being put out by EVERY major manufacturing, co-brander with their specs put to them, and ever mom and pop that was convinced through some TV infomercial that for $10 they can sell their own USB products with their name on it.
THE DOOMING FACTOR was the fact that they lied about government contracts and financials. The killer for most companies. The CEO of this company figured if he could push ahead and get over this 'hurdle', he could justify the bad financials and contracts with overall profits etc. Even if the price of this stock flew toward the bottom, they would have a REAL product to sell with REAL buying power and possibly even something better than a $50 template based website.
There are so many companies out there that are actually making it starting out like this. Heck most of us college folks probably learned of a few big ones in Business 101.
I think these new guys don't realize two things:
1. the public is more aware of what is going on in business.
2. the public is more aware of what will or wont pan out, and WILL call someone out for it.
No longer are the days of blind faith in CEOS. The gen pub realizes that these folks are mostly out for the almighty $$ and will do whatever it takes to get there. Even if it means lying possibly putting others in a place where it could harm them, with the FULL INTENTION of being moral about it believing that it will all pan out for them thus bettering the gen pubs bottom line or lifestyle.
Am I saying that left unchecked this would have been something big? No. I'm not. It could have gone on for months, years as a small startup with little to no real curb appeal. I think at worst though, they would have crapped away their money eventually through paying individuals etc and not having much to invest toward products, R&D etc. At best, it could have presented itself to realize a more positive outcome like the one I outlined about as the possible steps it could have taken.
To those that are bashing this for 'slapping a sticker' on their product. I want them to stop eating their macaroni, stop using that computer monitor, AND DEFINETELY stop using that computer! Because their is a VERY good chance that the company you bought it from, just 'slapped a sticker' on it.
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