yes, you're right. they are taking a low key approach because it was imposed on them. peter hinted to that in his 'ask the prez' reply the other day. that's fine. if no one remembers or hears of the name of sunncomm but they are on every CD sold (not realistic, i know!) and revenues come in, i wont complain about the low key approach. investors will come in and share price will go up. people in the industry will know we have a good product. a lot of companies out there do really well by suplying another company with a component of their product and never get recognition. that's not a bad way to start and not a bad way to build a customer base. i'm guessing that that is what sunncomm is doing now, building a revenue base and keeping their foot away from their mouth.