Interesting find. Thanks 🙏🏼
“ The Director, DTC Performance Marketing leads the strategy, execution, optimization, and measurement of all direct-to-consumer (DTC) performance marketing efforts across digital, social, search, and emerging channels. This role blends strategic leadership with hands-on execution, driving campaigns that generate consumer activation, support patient affordability, improve cash optimization, and enhance the patient experience from awareness through onboarding, adherence, and persistency.The Director also leads all aspects of agency management, creative approval processes, telemedicine collaborations, and first-fill programs to ensure a seamless consumer journey and improve conversion across channels.In this role, you’ll have the opportunity to:DTC Performance Marketing & StrategyTelemedicine & Channel InnovationLong-Term DTC Strategy & InnovationAgency, Vendor & Partnership LeadershipInternal and external relationships
Market Data 
Markets 
AI
