Someone kindly forwarded the link to my X account. The company that Breakthrough had posted was Citro Tech that was "asked" to take it down from X. I was right, it is related to the fire protection that Breakthrough was taking legal action on. If you look at the example, it appears there is more to this story than meets the eye.
CitroTech® Tabletop Burn Demonstration. Our tabletop burn test shows the power of CitroTech® fire-defense chemistry in a simple, undeniable way. This side-by-side demonstration proves how CitroTech® helps protect from fire spread and ember attack .Real tests. Real results.… pic.twitter.com/0NAc77NBLl