I would like to be wrong but I personally wrote off this bet because our CEO is so stubborn that she prefer to see the company fail than admit that even if she may be a great scientist she cannot accept that she also is a totally incompetent business manager. She is a dreamer and I beleive that even if her plant based formula providing superior health benefits in animal was to be recognized by the industry, she would keep believing that understanding what marketing is all about is useless and great products do sell by themselves.
Proof has often been made that procuct is HALF THE STORY and Marketing is THE OTHER HALK. The best example that I saw was the BETA fight (much better product) vs VHS (much less interesting products characteristics but great marketing strategies). The best product fails crushed by a better marketing strategy.
Our CEO refuses to acknowledge that, the company she left as a researcher frustrated her by not focussing enough on ''her'' products but spending a lot on marketing.
I personally do not believe she will ever be humble enough to recognise that and that is why I do not expect my bet to be recuperated under her leadership. To bad but that what runs into sometime betting on an OTC type stock.
Market Data 
Markets 
AI
