Most people in this end of the market are traders, and rightfully so, but I take a longer term approach. Right now ( subject to change) I would like to see what they can do in the next 12 months, by then the picture should be clear about future potential...
FYI, I have an electric bike company and a copper mine startup on a two year wait and see, and a start up nickel mine and a startup graphite mine on a give it to the next generation....
Playing startups on a long term buy and hold is about as risky as it gets, but if your research is good and with patience and luck, you too can get fat and lazy.