For the sake of this discussion we will assume SAPX has a Deal with Crusher Film who has a deal with Braun Strowman
Starz has approximately 17.6 million U.S. subscribers in US,
Braun Strowman has 3.8 million followers on facebook on his own
WWE's U.S. follower count is around 90 million fans and over a billion world wide.
While a large number of those WWE followers my may or may not watch a Braun Strowman movie or two on a Starz service, the fact the movie star is a former WWE wrestler would peak the WWE followers interest to check it out which would bringing new eyes to what Starz offers.
What would that type of advertising be be worth,to Starz trying to make it on its own?