RLTR ReelTime adds Lionsgate
Digital moviestore to offer pay-per-view content
By BEN FRITZ
The financially tiny but already crowded online movie biz is getting another player, as young company ReelTime has pacted with its first studio, acquiring pay-per-view content from Lionsgate.
ReelTime, which has been offering alternative, kid-oriented and independent video content on its site since the fall, is hoping to stand out from big-name competitors such as Apple iTunes, Microsoft and Amazon.com through its proprietary technology, which starts playing DVD-quality video in under a minute.
Like BitTorrent, which recently launched its own video download store, ReelTime uses peer-to-peer technology to enable much faster video access than other digital moviestores offer.
"We think our technology gives us a significant advantage and can help us to eventually become a replacement for cable," ReelTime CEO Barry Henthorn said.
Company has closed a deal and will soon offer Lionsgate movies for online rental in the PPV window. It's in negotiations with other studios to add more film and TV content.
ReelTime's eventually hoping to offer a broad array of movies and TV shows that can be accessed nearly instantly on-demand and rented individually or via monthly subscription. Netco is currently offering a monthly subscription for its indie content.
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