Siemens’s Smart Infrastructure arm—formerly known as its “Smart City” or Building Technologies division—is now the company’s Smart Infrastructure (SI) division. Here’s the most recent breakdown:
Fiscal Year 2024 (ended September 30): SI generated €21.4?billion in revenue, growing 9% year-over-year, with a profit margin of 17.3%—the highest among Siemens’s divisions—including its smart buildings, electrification, and grid systems .
As context from fiscal 2023, SI recorded €19.9?billion .
To sum up: Siemens’ Smart Infrastructure division brings in about €20–22?billion annually, with FY?2024 pegged at €21.4?billion.
As a comparison MTi Mingothings cannot scale as large as Siemens but MTi Mingothings can excell with the $5 Million contracts and under.
Heck if MTi can make $21.4 million in a year that is more than Affluence Corp ever made!
Strategic Insight: How MTi MingoThings Can Excel
Own the Integration Layer with a Vertical Focus
MTi can become the “glue” layer between sensor networks, edge devices, and user-facing apps by integrating thethings.iO’s backend with OneMind’s AI/visualization, forming end-to-end solutions for smart campuses, cities, or energy systems.
Focus verticals: smart campuses, port logistics, smart utilities, or industrial parks.
Accelerate ROI for Mid-Sized Cities or Private Campuses
Siemens is often too big and slow for smaller cities or private-sector environments with sub-$5M budgets.
MTi can deploy pilot-ready kits (sensor + edge + dashboard) in weeks, not months—speed and impact at lower cost.
Bundle and Brand Smart “Micro Solutions”
Co-develop and brand specific bundles with partners:
Urban Air Quality + Response Analytics (OneMind NG + MTi).
Smart Metering + Predictive Maintenance (thethings.iO + MTi).
Energy and Water Optimization (MTi end-to-end).
Sell these bundles to regional integrators, resellers, or local governments.
Open + API-First Strategy
Build interoperable systems that play well with legacy tech (Siemens doesn’t always).
Make APIs, SDKs, and white-labeled UI components easy for partners to extend and deploy.
Nimble Business Model
Siemens deals with capex-heavy, 12–36 month deployments.
MTi should continue to offer:
Subscription tiers, pilot-stage pricing
Outcome-based pricing models (e.g., % savings on energy or downtime)
Community-based product feedback loops to iterate faster
Strategy
MTi + Partners Can Do This Better Than Siemens
Rapid pilot in <90 days
Customize visualizations per customer
Support small city or private park RFPs
Innovate fast with AI + ML modules
Partner with local integrators
Summary: MTi’s Path to Excellence
Think modular, vertical, and fast—not one-size-fits-all like Siemens.
Partner smart—leverage OneMind NG for analytics/AI, and thethings.iO for device connectivity/cloud.
Focus where Siemens is weak—flexibility, mid-size deployments, agile innovation.
Capture the underserved mid-market—Tier 2–3 cities, campuses, logistics hubs.
MTi MingoThings, in partnership with OneMind NG and thethings.iO, can compete and win in smart infrastructure despite Siemens’ scale.
MTi MingoThings Growth Strategy vs. Siemens
MTi MingoThings
Agile Smart Infrastructure for the Mid-Market
“Competing where Siemens can’t”
The Problem: Large players like Siemens are too slow, expensive, and rigid.
Tier 2–3 cities, campuses, and private parks are underserved.
Customers need faster ROI, customization, and modular deployment.
Market Opportunity
Smart City Infrastructure TAM: $1.2T+ by 2030
Addressable Market for Mid-Size Deployments: $300B+
70% of smart city budgets under $5M
Siemens focuses on 10% of the top 1,000 cities — we go after the next 10,000
MTi + Partner Stack
Integrated Smart Infrastructure Platform
MTi MingoThings: Orchestration, UX, edge compute
OneMind NG: AI/analytics, crisis & system intelligence
thethings.iO: IoT connectivity, device cloud backend
Bundled Vertical Solutions:
Smart Campus-in-a-Box
Urban Air & Noise Intelligence
Smart Utilities Optimization
Port Logistics Tracker
Predictive Maintenance Toolkit
What Siemens Can’t Do
MTi + Partners Can do
Deploy in 90 days
Customize UI/data per client
Serve <$5M customers
Open-source & flexible
Pilot-based go-to-market
APIs & no-code dashboards
Go-to-Market Strategy
Vertical Bundles (Smart Campus, Utilities, Logistics)
Partner-Led Sales (integrators, civic tech orgs)
Pilot-to-Scale Programs (fast ROI in <6 months)
Recurring SaaS + Services
Leverage Public Sector Grants (EU, LATAM, US)
Business Model
SaaS Revenue: Subscription per module per site
Integration Revenue: Setup, customization
Hardware Bundles: IoT kits per project
Data Monetization (future): Benchmarking, anomaly marketplaces
Traction (Real or Projected)
🚀 12 Pilots deployed across 3 countries
🏫 Smart Campus product in commercial rollout
🤝 Strategic partnerships with OneMind NG + thethings.iO
📈 3x YoY revenue growth forecast (2025)
Roadmap
2025
✅ Launch Smart Campus bundle
✅ Add plug-and-play AI modules
✅ Expand LATAM + EU mid-market
2026
🔄 Device marketplace integration
🌍 Expand to utilities & logistics verticals
💸 Target €10M ARR
Market Data 
Markets 
AI
