Scotiabank initiated coverage of AppLovin (APP) with an Outperform rating and $430 price target The firm says the company has “blown through the Rule of 40” into the triple-digits of EBITDA margin plus revenue growth. While the shares look expensive on sales, “there is plenty of further upside” on EBITDA, especially as AppLovin “fundamentally reshapes the landscape of performance advertising,” the analyst tells investors in a research note.