Here's something that Thiago should focus on...create a doll collectible.
Labubu dolls sell for less than $30 in the U.S., but perceived shortages of certain models have prices rising into the hundreds of dollars each.
Thiago should create a series of HMBL dolls and set up an exchange of sorts where the company makes money as the price of each doll rises and falls.
The first series will include a Thiago doll, a Brian Foote doll and a George Sharp doll. Next up will be dollars of Brian's mom and Brian's dad. Then Brian's sister. Each of George's horses can be a doll.
I'm providing this idea to Thiago for free. Run with it, dude.