I invested in a start up energy drink company many years ago at .01, they were just starting production of the beverage and got a Celebrity to promote the product and it went to .35 with no sales, just due to product distribution. Endorsements are a way to get the interest to the public for people's health benefits and for company awareness. Who knows. Im long here anywayz cuz I believe in ADIA! IF YOU BUILD IT, THEY WILL COME! LOL