I would like to further note that I believe tZero (originally founded by Overstock/Patrick Bryne) was originally intended as the launch platform for HUMBL's ETXs. This belief stems from the fact that months prior to HUMBL's independent launch, tZero publicly announced the postponement of a product similar to the HUMBL ETX due to regulatory uncertainties.
When you link HUMBL to Overstock, and Overstock to tZero, a picture begins to emerge.