Actually, BA had MUCH bigger perception problems. AND, they are losing a ton of money.
I understand you're a jet mechanic and have a better understanding than most, but that's not the point. If people assume you're beating your wife, continually denying isn't helping any.
As I said, the answer is greed. Most people think that if a stock rocketed up in value, it will do it again. See $GME for an easy example. This one "appears" to be cheap. People love to bottom fish.