He read it the way you wrote it. By putting it in the same paragraph as the payout, you made it a commentary on the payout.
As to who is buying the product, I am for one.
Prior to the acquisition of ArcelorMittal their sales were to limited customers. Since then the product has been slowly filtering into other markets through A.M.'s distribution network. Auto is still their primary customer, but that is slowly changing.
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