Current CEO Carl Bachmann appointed last year is very experienced and cleaning the roadblocks. He was previously served as the president of Smashburger, where he led the brand to significant growth. His leadership at BurgerFi is seen as a turnaround mission, with initial priorities including enchancing employee training, upgrading the menu, and redefining the brand's portfolio. Bachmann's strategy includes focusing on the 3 Ws: win for guests, win for team members, and win for shareholders. He plans to implement a proven playbook that includes improving infrastructure, ensuring high food quality, and effective marketing. His approach aims to address past challenges faced by BurgerFi, such as market oversaturation and leadership turnover, and to position the brand for sustainable growth. https://ir.burgerfi.com/company-information/presentations
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