A 1% increase in price would equate to $2.9M in extra revenue if the base revenue was $290M. Does not sound like much, but maybe they are constricted at what they are currently pricing their products, do not know, but one would think based on revenue sales of $290M, a 1% increase would be insignificant to the buyers, put it another way, if a projected sale was $100K, a 1% increase would only be $1K, so my question is this, what is preventing them from such a minor increase in price? other competition?
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