Let's take a step back and talk about "Product." Specifically, what product(s) for what markets will snpw be targeting?
The talk of "build it and they will come" sidesteps product(s). In fact, I have seen very few product discussions - but alot on the topics listed in your post that frankly don't address the product(s) we are talking about.
Understandiing the Products to promote/introduce, Markets to serve and a review of SNPW's capability to succcesfully compete in the marketplace is the only way to really determine what is owned. Is the focus a third party distributor. Is it a designer/developer, manufacturer of solar panels with its own product portfolio?
My opinions.