Further to the point, the last time we intro'd a product to the market around Black Friday we did so with a tiny company, poor quality control, and no advertising beyond flyer inserts from the retailers. (I refer to the Classic XP3 of 2001.) This time 'round, it's a new ball, new team, and a much bigger arena. I fully expect that the results will be appreciably different. In fact, I'm betting a bunch on it with nary a drop of sweat on my brow.
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