I have no problem with a company calling itself "a global leader." None. The statement leaves room for many global leaders. But why are we picking apart media release language? They are still a business that sells products - marketing is part of the process.
Later that month they named Park as "Chief Financial Officer/Chief Accounting Officer/Chairman (Principle Financial Officer)" and they began distributing his deadly fake face masks. They posted his bio on page 65. He signed SEC documents as an officer of that public company: https://www.sec.gov/Archives/edgar/data/1574910/000147793220005697/segn_s1.htm