Pretty easy actually. Negative posts create more posts which means more ad revenue. You help this by replying to them or posting about it. The ball is now back in your court.
No, it really isn't, unless you frequent restaurants where patrons try to talk you into what great food is served, especially what is on their plate, and btw, would you like to buy my plate? It's delicious, still hot (sort of) and the price is going up ... soon ...
Only it isn't delicious. Can't speak for the future price.
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