They see themselves as victims. He plays on that by claiming to be on their side and that he is their savior. They believe him. He has said he is their "retribution", meaning through him they are able to get revenge. And at least some experts say revenge is the motivation for people to vote against their own interests.
"It's only because he gave them permission to hate. He hates the same people they do and it's like a drug to them. Finally a kindred spirit."
Remember we often wondered why people vote against their own best interests. Then we saw some which went to explaining it. See:
Att: B402 -- Opinion | What the Science of Addiction Tells Us About Trump
[...]
This isn’t a metaphor; it’s brain biology. Scientists have found .. https://www.nejm.org/doi/full/10.1056/nejmra1511480 .. that in substance addiction, environmental cues such as being in a place where drugs are taken or meeting another person who takes drugs cause sharp surges of dopamine in crucial reward and habit regions of the brain, specifically, the nucleus accumbens and dorsal striatum. This triggers cravings in anticipation of experiencing pleasure and relief through intoxication. Recent studies .. https://pubmed.ncbi.nlm.nih.gov/26117504/ .. show that similarly, cues such as experiencing or being reminded of a perceived wrong or injustice — a grievance — activate these same reward and habit regions of the brain, triggering cravings in anticipation of experiencing pleasure and relief through retaliation. To be clear, the retaliation doesn’t need to be physically violent—an unkind word, or tweet, can also be very gratifying.
Although these are new findings and the research in this area is not yet settled, what this suggests is that similar to the way people become addicted to drugs or gambling, people may also become addicted to seeking retribution against their enemies—revenge addiction. This may help explain why some people just can’t let go of their grievances long after others feel they should have moved on—and why some people resort to violence.
It’s worth asking whether this helps explain Trump’s fixation on his grievances and ways of exacting retribution for them. The hallmark of addiction is compulsive behavior despite harmful consequences. Trump’s unrelenting efforts to retaliate against those he believes have treated him unjustly (including, now, American voters) appear to be compulsive and uncontrollable. The harm this causes to himself and others is obvious but seems to have no deterrent effect. Reports suggest he has been doing this for much of his life. He seems powerless to stop. He also seems to derive a great deal of pleasure from it.
The science of addiction provides another cautionary insight: Trump’s revenge habit hurts not only himself and the targets of his retaliatory wrath, but the rest of us, too.
[Insert: The psychology of punishment is key to why people vote against their own interests,says an Oxford neuroscientist [...]Crockett studies the psychology of punishment and has found that, rather than accept what they see as an unfair scenario, people will often choose to punish others—even at a personal cost to themselves. This desire to punish, she believes, can motivate those who feel they’re getting a bad deal to vote against the political establishment, regardless of whether the alternative is truly a better option. https://investorshub.advfn.com/boards/read_msg.aspx?message_id=173859621]
Market Data 
Markets 
AI
