AVRW and its increasingly successful Seratopical skin care line, have impressive validation from the famous Nicole Kidman and top plastic surgeon Dr. Michael Persky. You simply don't get endorsements from leaders in their fields like this unless you have a product and a business plan that are well deserving of such support. This is clearly spelled out in the new AVRW shareholder update we saw this month.
Nicole Kidman, who personally entrusts her own skin care to our Seratopical brand products, will continue to be an integral part of our advertising campaigns through the use of her images and commentary as will Dr. Persky who joined the AVRW team in September. Dr. Persky will be expanding his support of brand marketing, social media, and advertising campaigns for our patent-pending DNA (Deep Nano Actives) Complex an instant anti-aging skin tightening serum that due to the cutting-edge peptide technology developed exclusively for AVRW allows the ingredients to penetrate to the dermal layers of the skin. Dr. Persky will also advise along with Rob Davidson on formulating the brand's future plant-based, cruelty-free and scientifically grounded products and will continue to add credibility to the product line with his "Ask the Expert" video segments answering consumer questions. In his video segments, which have been very successful thus far and are being used on all social media platforms, Dr. Persky explains in detail why he loves the results and usefulness of the new Seratopical DNA Complex.