And this line tells everyone all they need to know about 'campaign consultants'. It's not the campaign, candidate or even the race. It's about how much mad money the consultant can con from the field. It's not anything new news when somebody can charge 1,000 times more than a lawyer per day, but it's the clarity of the comment.
But we might as well be honest: The celebrity consultant known as Jeff Roe loses virtually every race he touches and, according to his own boasts, makes mad money in the process.
Trump warns campaigns: Do not hire ex-DeSantis operative Jeff Roe
"[i....continued..... Opinion | The DeSantis Team Ran the Worst Campaign in History The bizarre decisions behind a $130 million debacle. ]"
I read of Jeff Roe here, linked in yours: "Talent. Certainly, most staffers and consultants who worked for DeSantis are earnest, well-intentioned people who served him to the best of their abilities. But we might as well be honest: The celebrity consultant known as Jeff Roe loses virtually every race he touches and, according to his own boasts, makes mad money in the process .. https://www.washingtonpost.com/nation/2023/05/19/jeff-roe-ron-desantis-republican-consultant/ . " Trump allegedly considered hiring him, then didn't.
The admonition is another example of the former president’s penchant for punishing people perceived as disloyal.
Republican presidential candidate Donald Trump speaks at Simpson College the day before the Iowa caucuses in Indianola, Iowa on Jan. 14, 2023. | Jamie Kelter Davis for POLITICO
By Daniel Lippman 01/18/2024 05:00 AM EST Updated: 01/18/2024 10:59 AM EST
Former President Donald Trump and people in his inner circle have told down-ballot Republican candidates not to hire Republican strategist Jeff Roe or his political consulting firm after Roe worked to elect Ron DeSantis, according to four people familiar with the conversations.
Candidates have been warned that hiring Roe could create a political problem for them with the Trump team.
[Insert: We know Republicans in the mix here are afraid of angering Trump, apparently they are also afraid of angering Roe. Great family.]
“It’s an open secret that candidates who want to stay on President Trump’s good side should not hire Axiom,” said one of the four people, an influential Republican strategist who was granted anonymity to speak candidly. “They are enemy No. 1.”
VIDEO - Trump celebrates Iowa caucus win
The attempt to isolate Roe highlights the lengths to which Trump will go to enforce loyalty — and punish disloyalty — to him within the GOP. The former president is known to keep close tabs on which elected officials have endorsed him, how strongly they’ve expressed support and whether they stuck by him during low points.
Several weeks after he helped elect Glenn Youngkin governor of Virginia in November 2021, Roe traveled to Mar-a-Lago and talked to Trump, who reportedly considered .. https://www.washingtonpost.com/nation/2023/05/19/jeff-roe-ron-desantis-republican-consultant/ .. hiring him to run his presidential campaign. But Trump decided against it after advisers urged him not to. Roe then went to work for DeSantis in March 2023.
After Roe left Never Back Down last month, Trump posted on Truth Social: “Jeff Roe is out — GAME OVER for DeSanctimonious.” Top Trump adviser Chris LaCivita has also publicly attacked Roe .. https://www.politico.com/news/2023/12/17/top-trump-adviser-never-back-down-00132200 .. on social media, saying that Roe should “stay the hell away from the US Senate” because “we need to win a few seats next year.” The two also tangled in August on X ..
No need. Made that much just beating you in the last two statewide primaries. Remember last two cycles? Back when you ran the last Bush family campaign into the ground? Then that one in your home state of VA. Those were fun. See you in Iowa… and beyond. https://t.co/yuSJlPGuRd
At a campaign event in Iowa last week, Donald Trump Jr. accused Roe of trying to prolong the Republican primary so he could enrich himself at the expense of the DeSantis campaign.
It’s unclear which candidates Trump has urged to not hire Roe, and Trump spokesperson Steven Cheung declined to comment.
Roe also declined to comment. But Axiom Strategies president Rob Phillips said in a statement that his firm “has elected more conservatives to office than any other firm in the nation. Answering President Trump’s call for unity on Monday night, we are going to change this country for the better by electing conservatives.” In his victory speech in Iowa this week, Trump called for Americans to come together.
VIDEO - DeSantis on Iowa Caucus: 'I got in second,' not Haley
The Trump War Room X account also recently attacked .. https://nypost.com/2024/01/03/news/trump-campaign-brutally-maligns-old-comms-director-who-backed-desantis-in-2024/ .. another senior employee of Axiom and Never Back Down alum, Erin Perrine, after she appeared on Fox Business with a chyron that identified her as the “former Trump campaign communications director” in 2020. (Frequent cable news guests such as Perrine usually don’t select their own chyrons for their TV appearances; furthermore, her actual title on the campaign was director of press communications.)
“Look at this grifter @ErinMPerrine trying to use her previous Trump association to get on TV,” the account tweeted. “MAGA disowns her and anyone else that associates/works with her. TRAITOR!”
The tweet went viral in Washington Republican circles since political staffers usually aren’t targeted in this way.
Axiom is the country’s largest Republican political consulting firm. It was founded in 2005 and has nearly 400 employees across almost 20 individual firms that it owns as subsidiaries, according to Axiom. This cycle, the firm says it’s working for almost 500 statewide and down ballot candidates, including 100 current Republican House members or other GOP candidates for House seats, and almost a dozen candidates for Senate.
“Team Trump has made clear that hiring Jeff Roe is the fastest way for a candidate to get President Trump to endorse their opponent,” said a Republican strategist familiar with the Trump camp’s decision to target Roe. “That is of great concern for candidates considering hiring Roe. If President Trump endorses your opponent, your odds go way down in a primary.”
LaCivita and Trump campaign manager Susie Wiles have reportedly told .. https://punchbowl.news/article/donald-trump-mike-johnson-jeff-roe/ .. a number of House Republicans that Roe should not work for Speaker Mike Johnson’s political operation even though Johnson uses Jason Hebert, whose firm is owned by Axiom, as a political adviser.