I've seen this movie before. Cool good-guy company was doing great and then BAM - they get blindsided by some outsider who demands money, fully backed by the legal system. Oh no! The company doesn't have the money to pay... What shall we do? I know, let's throw a bikini carwash to raise money and save the company!!!
I expect a FNMA Bikini carwash soon. The Lamberth delay is just long enough for them to set up a video montage with suds, bubbles, and boobage.