Replies to post #14575 on Keeping It Simple

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NKE 12-30-23 eoy pps $108.57

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NKE 104.87

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NKE cpps $101.72

Open Gaps
Direction Date range
up Oct-10-2023 97.14 to 97.23
up Sept-29-2023 89.7814 to 94.62 (also bottom # of +239 days in consolidation w 131 piv)
down Jan-16-2024 106.88 to 104.2199
down Dec-22-2023 121.3 to 110.8

98-106 cp H
Redo start <99.99 and slow build LT

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NKE GAP 89.78

Open Gaps
Direction Date range
up Sept-29-2023 89.7814 to 94.62

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NKE Analyst TGTS:

low and high bolded 75L 125H

BNP Paribas Trims Nike's Price Target to $75 From $76, Maintains Underperform Rating

Evercore ISI Cuts Nike's Price Target to $117 From $127, Maintains Outperform Rating

Goldman Sachs Cuts Nike's Price Target to $120 From $135, Buy Rating Kept

Nike Downgraded by RBC to Sector Perform From Outperform, Price Target Cut to $100 From $110 as Guidance Implies No 2024 Revenue Growth

Telsey Advisory Lowers Nike's Price Target to $115 From $120, Maintains Outperform Rating

Bernstein Lowers Nike's Price Target to $120 From $134, Maintains Outperform Rating

Barclays Cuts Nike's Price Target to $114 From $142, Overweight Rating Retained

Stifel Cuts Nike's Price Target to $117 From $129, Buy Rating Kept

Jefferies Lowers Nike's Price Target to $100 From $110, Maintains Hold Rating

Piper Sandler Lowers Nike's Price Target to $98 From $107, Maintains Neutral Rating

Wells Fargo Lowers Nike's Price Target to $120 From $125, Maintains Overweight Rating

Baird Cuts Nike's Price Target to $125 From $140, Maintains Outperform Rating

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NKE cpps 75.97

DA Davidson Lowers Price Target on Nike to $94 From $113, Maintains Buy/Add Rating



UPDATE 1-Nike plots $100 sneaker line as shares plunge in worst-ever drop
16:56:34 PM ET, 06/28/2024 - Reuters
(Updates headline and share move paragraph 4)

By Aishwarya Venugopal and Ananya Mariam Rajesh

June 28 (Reuters) - Nike will roll out new $100-and-under sneakers in countries around the world, its chief financial officer said Thursday, as the sportswear giant tweaks its product lineup in a plan aimed at getting sales back on track.

Nike has significantly hiked the list price of its top-end Air Jordan 1 sneakers in recent years. The shoes currently sell for as much as $200 at some retailers including Nordstrom on Nike.com.

Top-end Air Force 1 sneakers meanwhile sell for about $150 on Nike's website. In comparison, rival Adidas' three-striped white and black Samba and multi-colored Gazelle sneakers are priced at $100 and $120 respectively.

Nike shares slumped Friday, ending the day down 19.98%, the biggest one-day percentage drop in the stock's history. The company on Thursday reported a surprise sales decline in its latest quarter. Nike has seen sales growth slow as it battles competition from Adidas, as well as the likes of On and Deckers' Hoka brand.

Executives also flagged softer traffic in its factory stores that sell discounted shoes and clothing, highlighting increasing pressure being felt by the value consumer.

"This is likely a bid to secure some more price-sensitive consumers, GlobalData analyst Neil Saunders said, referring to the new $100-and-under line. Nike CFO Matthew Friend told investors on Thursday "Our teams are also attacking opportunities across price points."

Americans are cautious in their spending, especially when it comes to nice-to-have, or non-essential, merchandise like trendy sneakers. However, rival Cloudflow 4 and Hoka's Clifton 9 running shoes, which sell for $159.99 and $145 respectively, recently have been making the cut with many shoppers.

Nike's competitors in the "affordable" category include Hoka and Roger Federer backed-On, analysts said. "That's an area that they can compete in better in the near term," said Truist Securities analyst Joseph Civello.

Nike's roll-out of a new line could be a risky move for the company because its sales decline is worsening.

"It might work to a degree, but it does not remedy the wider problem of a lack of innovation" at Nike, a sponsor of the Paris Olympics, Saunders said.

Some key Nike styles have recently lost value on the resale market, where Air Jordan 1 Retro High OGs resale price is at a discount of about 32% as of May, according to Altan Insights, which studies the collectible sneaker market. (Reporting by Aishwarya Venugopal and Ananya Mariam Rajesh in Bengaluru; Editing by Anna Driver)

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NKE: 73.11

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NKE- busting a move - finally

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NKE 8/15 Gap $79.09

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NKE cpps 79.01

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NKE Gap 9/19/24 83.12 ✔️

Gapping down on earnings curr 82.10 in pre

20d 83.14
50d 80.06
Supports First : 82.04 Second : 76.73

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NKE cpps 78.49

H only (76)

Gaps 75.56 and 77.50

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NKE 1-2-25 cpps 73.73

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NKE cpps 71.11

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NKE 76.61 cpps

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3 Reasons to Buy Nike Stock Like There's No Tomorrow
Neil Patel, The Motley Fool
Sat, February 8, 2025 at 4:14 PM MST 4 min read
https://finance.yahoo.com/news/3-reasons-buy-nike-stock-231400169.html



Nike (NYSE: NKE) stock was a monster winner in the five years leading up to its peak in November 2021, soaring by 255% during that time frame. But it has been wildly disappointing since then as softer demand hurt its financial performance, and it now trades about 58% below that record high.

However, investors who can look past the near-term headwinds at the bigger picture will see some traits to be optimistic about. Here are three reasons to buy this consumer discretionary stock like there's no tomorrow.

1. Nike has unmatched brand strength
Nike has a wide economic moat that comes from its powerful brand. No business has comparable mindshare in the sports apparel and footwear market. This provides it with strong pricing power, which has been reflected in its 44.6% average gross margin over the past 10 years.

The brand's strength is also obvious when you look at Nike's international appeal. In its fiscal 2024, which ended May 31, 58% of its revenue was derived outside North America. This is truly a global outfitter.

Credit goes to Nike's unrivaled competency in the marketing department. Inspiring advertisements, as well as high-profile endorsements from top athletes and contracts with major sports leagues, have kept a spotlight shining on it.

In its fiscal 2025 Q2, which ended Nov. 30, Nike spent $1.1 billion on "demand creation expenses" (i.e., marketing). None of its rivals can afford to spend that much on such an important expense. Nike's scale -- exemplified by the $49 billion in trailing 12-month sales it generated -- is a key advantage.

Yet competition remains fierce in the apparel and footwear industries. Nike will need to stay on top of its game if it's going to drive excitement and demand from consumers. The company's long-standing dominance definitely demonstrates that it's still held in high regard.

2. Management has the right priorities
All businesses encounter setbacks. The great ones are able to figure out what their specific problems are, identify solutions, and then get back on track. What emerges from the other side of such turmoil can be a much better company. Perhaps Nike is on its way to just such a transformation.

New CEO Elliott Hill is another reason investors should buy the stock. Leadership is critical when sizing up any investment opportunity. In my opinion, so far, he's doing the right things to improve Nike's situation.

Hill understands how important it is to have strong distribution partners, something the previous leadership team might not have appreciated. Hill wants to build back the trust of wholesale accounts and once again develop Nike's presence in brick-and-mortar retailers.

Product innovation is another area getting a lot of attention. In recent years, Nike leaned too heavily on fashion-forward styles instead of focusing on sports-centric apparel and footwear. "Our clear priority is to return sport to the center of everything we do," Hill said in the latest earnings release.

3. Shares are on the discount rack
The S&P 500 and the Nasdaq Composite have been on incredible runs in the past couple of years, and both benchmarks are trading in record territory. That makes it more difficult to find great deals in the stock market.

Here's where Nike stands out. Its valuation is at a bargain level today. Specifically, it trades at a price-to-earnings ratio (P/E) of 23.7 -- near its cheapest level by that metric in the past decade.

Investors' patience will likely be tested. Nike's turnaround will take time, as its revenue dropped by 0.3% in fiscal 2024 and analysts project an 11% decline in fiscal 2025. Because of this, earnings are under pressure, too. But the combination of the brand's strength, the new CEO's sharp focus, and that cheap valuation adds up to a compelling thesis for buying Nike stock now.

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NKE 68.68

Supports First : 68.62 Second : 57.09

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NKE reports 6-26 A

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NKE gapping down -7.24 (65.63 to 58.40) Start TRK and TRG for another trade in H for 2026

52.28 low Apr 2025

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Nike Beats Q2 Views, But These Factors Drag Shares Lower
HARRISON MILLER Updated 07:20 AM ET 12/19/2025
https://www.investors.com/news/nike-earnings-q2-2026-turnaround-efforts-nke-stock-dow-jones/?src=A00220

Nike (NKE) topped estimates for Q2 2026 results late Thursday, but lower sales from China continue to dent performance. The Dow Jones sports giant has posted a multiyear decline amid rising competition, supply chain concerns and tariff uncertainties. NKE stock tumbled early Friday.

Nike reported a 32% decline in earnings to 53 cents per share, but well above FactSet views for 37 cents per share adjusted.

Revenue rose 1% to $12.43 billion, while analysts expected a 1% decline.

Earnings for the Dow Jones retailer have fallen by double digits over the past five quarters, averaging about a 42% decline over that time frame.

Nike Brand revenues climbed 1% to $12.1 billion, compared to Wall Street expectations for flat sales at $11.9 billion.

Footwear sales were flat at $7.66 billion, slightly ahead of views for $7.57 billion. Apparel sales climbed 4% to $3.9 billion. Analysts polled by FactSet expected $3.82 billion.

Nike Direct revenues fell 8% to $4.6 billion, driven by a 14% decrease in Nike Brand Digital and a 3% decline in Nike-owned stores. Wholesale revenues increased 8% to $7.5 billion.

Converse revenue tumbled 30%.

China Sales Fall, Promotional Activity Rises
North America revenues increased 9%, while sales in Europe, Middle East & Africa climbed 3%. Sales in Greater China continue to weaken, falling 17% from last year and accelerating from a 10% decline in Q1.

Gross margin shrank by 300 basis points to 40.6%, due to higher tariffs in North America, Nike said. Selling and administrative expenses rose 1% to $4 billion, driven by higher promotional spending.

Nike reported that demand creation expenses increased 13% to $1.3 billion, due to higher brand marketing and sports marketing expenses.

"Nike is in the middle innings of our comeback," CEO Elliott Hill said in the release. "We are making progress in the areas we prioritized first and remain confident in the actions we're taking to drive the long-term growth and profitability of our brands.

Matthew Friend, chief financial officer, said the quarter demonstrated portfolio resilience as the company managed headwinds from repositioning its business in a dynamic operating environment.

"We are making the shifts required to position our portfolio for a full recovery and driving real-time decisions in service of the long-term health of our brands."

Outlook
Nike expects Q3 revenues to decline in the low-single-digits, with modest growth in North America. However, the retailer expects that performance in Greater China and Converse will be similar to Q2.

Friend during the earnings call said that gross margins are expected to be down 157 to 225 basis points. Gross margins would be positive in Q3, excluding the 315-basis point impact of higher gross product costs related to new tariffs.

Selling, general and administrative spending is expected to rise in the low single-digits due to higher demand creation and investments in sports offense.

"We are making the investments required to position our full portfolio for a recovery and making decisions in service of the long-term health of our brands.

Turnaround Efforts, Positive Signs
Nike in 2024 brought on company veteran Hill to return the brand to growth and help reverse a four-year downtrend. The footwear giant faces growing competition from the likes of Hoka, which is owned by Deckers Outdoor (DECK), and On Holding (ONON). Nike's revenue fell for five straight quarters leading up to its Q1 beat in September.

Meanwhile, tariffs are biting into results. The company also wants to reduce its reliance on China, which makes up about 15% of its supply chain. Nike aims to cut that down to the high single digits by next summer.

But amid all the challenges, analysts see positive signs.

Wells Fargo in November upgraded Nike to Overweight from Equal Weight, noting that visibility into Nike's sales and margins is "finally improving," The Fly reported.

The firm noted that Nike has been in a negative estimate revision cycle for three years, but that should reverse over the next 6 to 9 months. Wells said it sees "material green shoots" in Nikes innovation and believes that current business headwinds are set to dissipate. The firm said Nike has the potential to exit fiscal 2026 with around 3% to 4% revenue growth while gross margins expand by 200 basis points.

Wells Fargo lifted its price target on Nike to 75 from 60.

Nike Stock Performance

NKE stock fell more than 10% early Friday on results. The stock ticked higher on Thursday.

Shares have climbed off November lows, but are caught between their 50-day and 200-day moving averages after briefly rebounding above those levels last week.

Nike stock has retreated almost 12% in 2025, continuing a downtrend that stretches back to December 2021.

NKE is the fourth worst-performer in the Dow Jones Industrial Average so far this year.

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Nike stock got upgraded by Barclays analysts Wednesday, citing investors' "peak skepticism" about the sportswear giant's prospects and signs of operational progress.

Barclays upgraded Nike shares to Overweight from Equal Weight in a note published Wednesday, with a new price target of $73 , up from $64 . Shares ticked 0.6% higher early Wednesday, to $56.51 .

The new price target implies an upside of almost 30% from current levels. The sportswear retailer's stock has slumped 26% over the past year, lagging the S&P 500, which has climbed 21% over the same period.Analyst Adrienne Yih said the upgrade reflected "recent operational progress, financial inflections, and management's disciplined actions."

She said the upgrade was based on what she described as "peak skepticism" by investors, despite evidence that a reset in North America -- its largest region -- was progressing largely as planned.

"Such doubt on a turnaround fails to adequately reflect tangible operational improvements already visible in North America (such as a return to double-digit growth in running and sales growing faster than inventory)," she added.

While Yih did identify several risks -- including tariffs, geopolitical risks, and demand uncertainty -- she said the company's actions and early financial inflections suggest that "the worst may be behind it."

"For investors with a long-term horizon, Nike offers an attractive risk/reward profile as it moves closer to a fundamental bottom and positions itself for renewed growth," she added.

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NKE

3-12-26

54.99

Nike, Inc.(Nyse: NKE)

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