You're right. It is hard to grasp for me too. Moonves was the most honest the media's part in it:
Two American Dreams: how a dumbed-down nation lost sight of a great idea [...] Meanwhile, the Fantasy Industrial Complex is doing just fine this election season, thank you. Speaking at a Morgan Stanley investors’ conference in March, one of the commanders of the FIC, Leslie Moonves, the chief executive of CBSand a man whose 2015 compensation totaled $56.8m, had this to say about the Trump campaign. “It may not be good for America, but it’s damn good for CBS. The money’s rolling in and this is fun … this [is] going to be a very good year for us. Sorry. It’s a terrible thing to say. But bring it on, Donald. Keep going.” https://investorshub.advfn.com/boards/read_msg.aspx?message_id=125662806
Self interest, i guess. What else. And, seems maybe vengeance on the part of many voters:
The psychology of punishment is key to why people vote against their own interests, says an Oxford neuroscientist [...] There are many reasons why people vote against their own interests. One is that they are too busy trying to survive to study all the issues involved. Another is they believe lies and misinformation by people who don't care. Some see another is the desire to punish: P - The psychology of punishment is key to why people vote against their own interests, says an Oxford neuroscientist [...] Crockett studies the psychology of punishment and has found that, rather than accept what they see as an unfair scenario, people will often choose to punish others—even at a personal cost to themselves. This desire to punish, she believes, can motivate those who feel they’re getting a bad deal to vote against the political establishment, regardless of whether the alternative is truly a better option. [...] Crockett sees the popular support for Trump and Brexit as real-world examples of the punishing behavior she observes in the lab. “Some of the expressed sentiments of voters in both the [Brexit] referendum and the US election did suggest there was a motivation to punish there,” she says. “That’s certainly not going to be the case for all voters, but quotations that I’ve read from some are consistent with the things people say in our experiments, when they’re treated unfairly and they prefer to punish rather than be at the end of a bad deal.” Revenge and punishment can be addictive [...] She also found that .. https://www.psy.ox.ac.uk/publications/505751 .. people often justify their actions by saying they were trying to teach a moral lesson, rather than because the act of punishing feels good. (This remains true even when a punishment is carried out in secret, and the recipient will never know of their punishment to absorb its lesson.) In retrospect, we tend to assign a moral motive to actions that are essentially vengeance. https://investorshub.advfn.com/boards/read_msg.aspx?message_id=171859161
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