Unless the Ionic debt is negotiated favorably the only way out of the financial mess is growing sales SUBSTANTIALLY!!!! Unfortunately they don’t have the funds available to do national TV campaign ads featuring Nicole at this time. That would likely boost Avenir’s sales SUBSTANTIALLY to get them over the hump. Another concern is having the necessary funds on hand to produce sufficient product/inventory to meet the demand. It’s a very unfortunate situation that didn’t have to happen. You’re probably correct in your assessment that Mr Davidson dealt Nancy Duitch a bad hand when she acquired the company last year.
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