The folks at the Flying C Bar Ranch also sell horses on consignment, as you can see in the link below. My guess is that they'll tell every horse owner about the BioAdaptve products.
Now if they can just get the word out to all the veterinarians around the country about how successful the products have been for themselves, that would open up a much bigger market. Just having the endorsement from a successful ranch is a great start as it lends a lot of credibility to the LiveStock product line.