"Mullen Launches AI-Powered PERSONA Vehicle Technology Across All EV Lineups
June 20 2023 - 07:30AM
GlobeNewswire Inc."
"PERSONA, originally developed for the Mullen FIVE, is an advanced interactive AI camera/sensor and video monitoring system that utilizes facial recognition technology to unlock/lock vehicles and completely personalize the overall vehicle experience for the driver. In addition to unlocking the vehicle and customizing driver-specific vehicle settings, initial PERSONA functionality will also include Security Fence, Pet and Occupant Safe Mode, Advanced Vehicle Charging and AI-Powered Emergency Response.
PERSONA was first consumer tested on the Mullen FIVE EV Crossover during the 2022 “Strikingly Different” U.S. Tour. Firsthand feedback received and survey data from the tour were extremely positive, with a majority of the participants indicating that PERSONA was a unique technology and concept they could see themselves using.
“PERSONA is a very cool feature; being able to personalize it to who I am is great, and the fact that it is able to learn about the specific driver of the car as they drive it more and more is one of the coolest features I have seen in a vehicle.” – James M, 2022 Strikingly Different tour participant "
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