A Fortune 500 company doesn't just casually launch, it is a very mythotical process. You only get one shot at the inaugural launch.
Has an infrastructure been established to bring forth a launch. Is there inventory in place. Don't see where product has been imported, outside of the handful of batteries months ago. Have sales channels been established. Have Distributors/Wholesellers been set up, trained etc. Did SNWP get any takers on their tweet soliciting parters. Demand creation and order fullfiment will be key components. Are they in place? Still think they are ready for launch? Why?
It could be FoxEss (a third party)getting ready to launch in the US