How many "shelves" equals 11,000 stores?" What's the official definition of a "Point of Distribution?" I'd sure like to see more standard GAAP accounting terms used, like revenue or profit.
Personally I'm seeing no Else where I shop. Most of us trust our own eyes over puffed up press releases.
"Else is now a national brand tripling the North American store count, with over 11,000 doors and 25,000 points of distribution."