I have worked in the grocery business for years, and with the initial order for 100 stores at 2 cases each of each brew would translate into 800 cases to start. I imagine the price is close to $25.00 a case in California. An initial order could be as much as 2000 cases with just shelf placement. I look for the reorders to be about 2 cases per store weekly. That will translate into hundreds of cases per week. Usually, additional stores after a test would be about 4 cases per store. I can see why they are projecting a profit for the 3rd quarter.
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