They're not lying about their convertible debt. It's all right there in plain view in all of their quarterly and annual filings! I'm well aware they're reliant on convertible notes...for now.
With a Head of Sales on board, it's all about how fast they can scale their revenues now that they have their first phase microbrewery up and operational. The fact that they landed Safeway/Albertsons to carry their line of beers in such short order is a great testament to either the sales skills of the Head of Sales and/or the quality of their beer.
California has around 900 microbreweries (Statista shows 931 microbreweries in California in 2021), many competing for limited shelf space in the grocery stores, yet BrewBilt Brewing (BRBL) manages to get their foot in the door within months of opening their brewing operation! Somebody knows something!
Plus, we know they've recently run an ad for more another sales individual for the Sacramento area. That will accelerate sales even further. And the Nevada City taproom is slated to open by the summer which will really accelerate their gross profits.
The faster they scale their revenue, the quicker they can get conventional debt to really grow! The dilution can then slow dramatically and folks might find themselves on the ground floor of a publicly traded craft beer microbrewery who has the potential to be a big player in the space.
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