Well Apple et al had the financial bandwidth to pursue various projects. They can take multiple hits and not be phased by failures along the way
Then theres Elite, the company that damaged its shareholders with a massive drop in share price leading to more aggressive dilution in capital raising, large capital expenditure that they screwed Epic over to cover etc
Little dink companies like Elite cant afford many big misses
Thats the difference
Because of Elites screw up, its share price rests in the 3 cent range
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