Agreed, but the added exposure that they are claiming is key. If enough stores are actually carrying it, and they can get the word-of-mouth endorsements going, then revenues could turn to profits quickly.
This does appear to be the biggest push we have seen from the company in the past three years.
Volume has died down considerably since the last spike. I am wondering if a large chunk of the shares have been removed from active trading by a large entity, but we will not know until the next report.
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