To the best of my recollection, MEH Corp has never actually said that BitGift was intended to be a crypto “exchange” or that the company had or has any intentions of buying any of the bitgifted crypto back. The closest statement that I can find that suggests "buy backs" is in the penultimate PR when they stated:
Soon, BitGift® users will have the ability to cash out from their BitGift® hot wallet and transfer the funds to their debit/credit card in the near future, which will be powered by Sardine.
It isn't clear what exactly is meant by "their debit/credit card" or "powered by Sardine." Was this to be the Moon Crypto Card? Or the users debit/credit card issued by another financial entity?
Have I missed it? If so, please, inform me.
Meanwhile, BitGift's twitter "bio" seems to sum up the company's apparent intentions pretty well
BitGift® cards convert hard currency into crypto.
Not the other way.
IMO, no one should be surprised, given $502 in cash and no stated source for the crypto they are bitgifting (maybe, since no revenue was disclosed), that BitGift is not transacting in both directions.