Most crypto is down because FTX did not have enough liquidity and is being taken over by Binance. Basically lack of liquidity led to everyone pulling out their coins in fear.
What other exchange do you know that has almost no liquidity?
The coins are up because gold is up, not because of anything management is doing IMHO. If management wanted to increase SP, there are multiple ways. The shares have been falling for 1 1/2 years with no support, the story of waiting for the company to do their thing has worn out long ago.