How about "fundamentals", believe in those?
The only value in $UNRV is in volatile trading potential and that requires technical analysis of factors such as resistance.
This statement is true as I made my first million on $GWPH (GW Pharma acquired by $JAZZ) by thinking differently.
There is NOTHING unique or special between $UNRV and the many, many, small pot shops facing similar low revenue growth and high expenses.
There may be a trade in $UNRV, but as I've stated since the $TRTC days there is NO fundamental investment value even with the long overdue passage of safe banking and/or rescheduling.